Our Mission
Direct PEP Research was founded on the belief that good decisions start with good information. Too many organizations make critical strategic choices based on gut instinct or incomplete data. We fix that.
Our team of analysts and industry specialists design and execute research studies that cut through noise and surface the insights that actually matter. We translate data into direction — clearly and quickly.
Since founding, we have completed over 2,000 research engagements across more than 25 industries, helping organizations of every size understand their markets, their customers, and their competition.
Our Values
The principles behind every research study we deliver at Direct PEP Research.
Intellectual Rigor
We apply proven research methodologies and challenge assumptions to ensure findings are accurate, defensible, and useful.
Radical Transparency
We share what the data actually shows — good or bad. Our clients get the full picture, not just what they want to hear.
Actionable Output
Research without recommendations is just data. Every engagement ends with clear, practical guidance your team can act on immediately.
Data Integrity
We protect respondent confidentiality, follow ethical research standards, and never manipulate findings to fit a narrative.
Leadership Team
Meet the people leading Direct PEP Research's mission to make intelligence accessible.
Rachel Burns
Chief Executive Officer
20+ years leading market research practices at global firms, specializing in consumer and B2B intelligence.
James Ferrara
Chief Research Officer
Methodologist and analyst with expertise in quantitative research design and predictive modeling.
Nicole Leung
VP of Client Strategy
Translates research findings into strategic recommendations for Fortune 500 and growth-stage companies alike.
Andre Mensah
Head of Data Science
Leads advanced analytics, segmentation modeling, and the development of our proprietary intelligence platforms.
Karen Patel
Director of Field Research
Oversees primary data collection globally, managing research panels and qualitative programs across regions.
Our Track Record
From startups entering new markets to established enterprises navigating disruption, Direct PEP Research has a proven record of delivering insight that shapes strategy and drives results.
We have supported market entry decisions, product launches, brand repositioning, and competitive responses across retail, technology, financial services, healthcare administration, and beyond — with the same commitment to quality every time.
